Hello, I’m Annette.

My purpose is to offer fellow human beings a conscious wake-up call so they can start to awaken to their inner potential.

book a strategy session with me

Hello, I’m Annette.

My purpose is to offer fellow human beings a conscious wake-up call so they can start to awaken to their inner potential.

book a strategy session with me

Welcome and Namaste! 

I specialise in guiding and teaching leaders in life, leaders in business and leaders in workplaces to be well, live well, work well, lead well and do well.

Don’t let the flowers and conscious inner development framework fool you – working with me is as powerful as it is holistic.

My signature coaching approach, conscious coaching presence, results driven personality and selfless leadership delivers fresh perspectives, intelligent strategies and powerful results for all those who are willing to do the inner work.

In today’s digital age, our way of Being within it is intertwined with technology and we are continously influenced by our devices.

We lost touch with what it means to be truly human and have real human experiences that help us evolve.

I love AI, apps, online courses and programs, but real change happens through real connection and authentic interaction so I only serve human being to human being.

My purpose is to offer fellow human beings a conscious wake-up call so they can start to awaken their inner potential.

“The most previous gift we can offer others is our presence. When mindfulness embraces those we love, they will Bloom like flowers.”

– Thich Nhat Hanh

My Highest Values

My highest values shape my authentic Self and give me a sense of purpose and meaning. They are the guiding principles of how I lead myself and define me as a human being.



It is the value that makes all other values in my life possible. I have lived by the mantra “Courage is the art of Being” for over 30 years.


Being true to myself, and being real means I live in accordance with my true Self, rather than conform to societal expectations or pretending to be someone else. One of my favorite dutch post impressionist painters Vincent van Gogh once said “Normality is a paved road: it’s comfortable to walk on but no flowers will grow on it.”


I recognise the humanity and inherent worth of all human beings. For me compassion is about showing intelligent kindness, empathy and forgiveness. The Dalai Lama once said “Without compassion, humanity cannot survive.”

My Journey

In the early stages of my career, my passion for teaching fueled my sense of inner purpose. However, the path that opened for me led me to the corporate arena, where I thrived serving others’ purposes, mission, visions and values, and helped accelerate their growth, wellbeing and performance.

Yet, amidst all this societal success, I often encountered workplaces where people were not well, not seen, not valued, not supported, mentally, emotionally and physically.

I worked for decades in workplaces that lacked leadership, empathy, trust, safety (mentally and physically), and authentic human connection.

Due to lack of support, I was determined to navigate these challenges myself.

 I embarked on a radical path of personal growth and development and over the past three decades, I have emersed myself in everything to do with human development.

Delving into disciplines and teachings ranging from Western psychology to Eastern philosophies, I absorbed wisdom from Gestal, positive and transformational psychology, neuroscience, quantum healing and success, Ontology, Ayurveda, Yoga and wisdom teaching from Buddhism, Taoism, and Zen.

I created InnerBloom Coaching to be the support I never had.

I deeply believe that with the right support all human beings can fulfil their unlimited potential and flourish.

My credentials are as unique as the experiences I offer

Three decades of lived experience in the world of work serving as a growth accelerator across continents, industries, and organisational levels.

Worked with, for and alongside organisations ranging from large international tech companies to small and even very small start-ups across business functions such a as talent aquisition, recruitment, sales & marketing, business development, communications, operational management, organisational development, professional development, leadership development, human resources, and people and culture development.

Coached and mentored more human beings that there are days in a decade – from business owners to business leaders, from solopreneurs to entrepeneurs, from coaches to consultants, from chiropractors through to sales managers.

15+ years of coaching experience across the whole wheel of life – Growth & Learning | Spirituality | Money & Finance | Career & Work | Health & Well-being | Fun & Recreation | Environment | Community | Family & Friends | Partners & Love.

One of a select few globally certified Chopra Total Wellbeing Coaches.

One of only a few thousand certified Chopra Primordial Sound Meditation and Ayurveda Instructors in the world.

The InnerBloom Concept

The source of all potential lies within

The InnerBloom concept is founded on the philosophy of well-being and my unwaivering belief in the unlimited potential of all human beings. It blends over half a century of my own lived experience, coaching way of “Being” and decades of curated knowledge and wisdom.

When you enter a state of Bloom, you connect with your most autentic Self. From this state, you unlock your inner potential and being to flourish in every aspect of life.

Normality is a paved road; it’s comfortable to walk on but no flowers will grow on it

Vincent van Gogh – Dutch post impressionist painter

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